Don’t Knock Spotify Just Yet Miss. Swift

So Taylor Swift announced she is hitting the road for the first time in two years. The pop star revealed dates for her upcoming reputation stadium tour. The tour will kick off on May 8th in Glendale, Arizona and will include 27 dates to support her sixth album before wrapping up in Arlington, Texas in October.

Her latest album, reputation, was released last Thursday, where Swift also announced the album would not be available on popular streaming apps like Spotify.

Bad move, Swifty, bad move. Why? Well because streaming services are taking over the music industry right now, whether the industry approves or not.

Spotify’s global head of creator services Troy Carter spoke on the issue of piracy on Monday morning at the Internet Associations’s Virtuous Circle Summit.

“A lot of it is going to be pirated,” he said. “It kind of sets the industry back a little bit.”

However, Carter, who worked was manger for stars like Lady Gaga before starting at Spotify last summer, did explain he understood Swift’s decision.

“Taylor is super smart.”

Swift was perhaps the last artist to sell that many albums in that short amount of time, so  it made sense for her to double down on physical sales. “We are not mad at her for the decision she made,” he said.

He also doesn’t blame artists taking a different route, criticizing the music industry’s business model.

“We screwed over consumers for years,” he said, arguing that consumers were focused to buy albums for years that only included one or two songs they liked.”

Other service competitors have long tried to gain market share with exclusive or windowed releases, but Spotify has always been the rebel. “We just felt like it wasn’t a great consumer experience,” Carter said.

Carter argued that artists aren’t interested in restricting their albums to a subset of their audience who happened to subscribe to one specific service. “It’s bad for consumers, bad for artists, bad for the music business.”

He even points his criticism to modern-radio, adding it is becoming too “ad-driven.”

“Radio has become this place that is so fear-driven and research-driven, and advertising-driven, that they forget about the consumer,” he said. “They only want to play songs that are already hits. Ultimately, this would lead to a generational gap, with younger audiences only tuning in to streaming services and YouTube, and forgoing radio altogether.”

But the music industry shouldn’t ignore the successes streaming services have brought to them. The industry is constantly changing and it needs to keep developing new artists that could eventually turn into superstars.

“The music industry is celebrating on the one-yard line right now,” he said. “That scares me.”

Comment below and tell me what you  think of Troy Carter’s points and criticism! Agree, disagree, have a different point? I want to hear it!



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s